RIFF'S
The Value Leader Since 1939
Clothing · Footwear · Home Goods · Workwear · Furniture — 20 family-owned locations across Newfoundland & Labrador.
Find a Riff's Near You
Choose from 20 family-owned locations across Newfoundland & Labrador.
The Riff's Challenge
One man. One summer. All 20 Riff's stores. A true Newfoundland adventure.
Exploring NL Through the Riff's Challenge
Lee Stewart visited every single Riff's store in one epic road trip — and made memories that lasted a lifetime.
Our Story Since 1939
For over 85 years, Riff's has been more than a store — we've been part of the fabric of Newfoundland & Labrador life. Family-owned, community-first, and proudly NL.
1939 — The Beginning
A small general store opened in Windsor, Newfoundland — the start of a legacy built on trust and value.
1970s–1990s — Growth
As communities grew, so did Riff's — opening new stores from coast to coast across the province.
Today — 20 Stores Strong
Still 100% family-owned. Still committed to quality, value, and the people of NL.
All 20 Riff's Locations
Proudly serving every corner of Newfoundland & Labrador since 1939.
Get Exclusive Savings
Be the first to know about sales, new arrivals, and special events at your local Riff's store.